Saga Communications continues its roll-out of its “Pure Oldies” brand as it has launched the format on 101.3 W267BA/WQPO-HD2 Harrisonburg VA this morning. “Pure Oldies 101.3” becomes Saga’s seventh station utilizing that format and brand joining stations in Asheville, Champaign, Des Moines, Hilton Head, Ithaca, and Springfield IL and domain registrations pointing to more coming. The simulcast of Sports “ESPN Harrisonburg” 1360 WHBG moves to new sign-on 106.9 W295CP Harrisonburg. This is the second new translator format launch for Saga Harrisonburg in recent weeks as the company launched Soft AC “EZ 100.1” W261CV/WQPO-HD3 earlier this month.
Saga Communications has completed its purchase of Gamma Broadcasting’s two stations in Harrisonburg, VA and the swap of one to Liberty University leading to multiple programming changes. Classic Country “Real Country 96.9” WSIG Mount Jackson has rebranded as “Country Legends 96.9” as Saga takes control of the station. AC 95.5 WBOP Buffalo Gap is now under the control of Liberty University and operating as a satellite of Christian AC “88.3 The Journey” WRVL Lynchburg. 101.3 W267BA Harrisonburg shifts from rebroadcasting WRVL to Saga Sports “ESPN 1360” WHBG Harrisonburg. Saga had closed on its purchase of Verstandig Broadcasting’s Harrisonburg stations at the beginning of August.
With the application to the FCC for the transfer of AC 95.5 WBOP Buffalo Gap and Classic Country “Real Country 96.9” WSIG Mount Jackson, VA to Saga, we now know how the deal will play out. Saga will pay $1.335 million for the two stations, with $885,000 attributed to WSIG and $450,000 to WBOP. At closing the license for WBOP will be immediately donated to Liberty University in exchange for 101.3 W267BA Harrisonburg. Liberty has applied to operate WBOP as a satellite of Christian AC “88.3 The Journey” WRVL Lynchburg. Original Report 5/5: Saga Communications is continuing its growth in Harrisonburg, VA with the addition of two FMs from Gamma Broadcasting, LLC. Saga is adding AC 95.5 WBOP Buffalo Gap and Classic Country “Real Country 96.9” WSIG Mount Jackso...[Read More]