Just months after flipping Alternative “101.7 The X” KVXX Hamilton City/Chico CA to Conservative Talk “Supertalk 101.7” KSOJ, Huth-Penney Broadcasting has reversed course and flipped the station back to Alternative as “101.7 The Edge” under new KEGE call letters. Then KVXX had dropped Alternative on February 28 and returned to the format on May 25. The station will carry Chico Heat baseball and the NorCal Outdoorsman talk show on Thursdays from 6-7pm.
Huth Broadcasting flipped both of its stations in Chico CA last week. On Tuesday, February 28 Alternative “X101.7” KVXX Hamilton City dropped its format for Conservative Talk as “Super Talk 101.7“. The new format places the station in competition with Deer Creek Broadcasting’s News/Talk 1290 KPAY/98.1 K251AV. Later in the week Variety Hits “100.3 Jack-FM” KBJK Concow flipped to Classic Country “100.3 The Outlaw” KHEX utilizing programming from Westwood One’s “Real Country” network. The Variety Hits format is still available in the market on Results Radio’s “92.7 Bob-FM” KBQB Chico.
Huth Broadcasting closed on its purchase of “Fox Sports Chico” 1340 KEWE Oroville/101.7 KCKS Hamilton City, CA from Deer Creek Broadcasting earlier this week and flipped the duo to Alternative “Radio 101.7“. The flip leaves the Chico market with no Sports formatted station. Chico State University play-by-play will shift completely to former sister News/Talk 1290 KPAY, which had shared the rights.
A few weeks shy of its first anniversary as CHR “101.7 Kiss-FM“, Deer Creek Broadcasting’s KCKS Chico, CA has reverted to its previous Sports format simulcasting sister 1340 KEWE as “Fox Sports 101.7“. The change took place in time for 101.7 to broadcast Sunday’s Super Bowl. KCKS was one of three stations to flip to CHR in early 2011 as the market went from having zero CHR’s to three.