Maverick Media has agreed to sell its Santa Rosa, CA stations to a local group headed by Lawrence Amaturo for $4.5 Million. The new Sonoma Media Group will acquire News/Talk 1350 KSRO, Country “Froggy 92.9” KFGY/103.1 K276DT, Classic Rock “97.7 The River” KVRV, CHR “Hot 101.7” KHTH, and Hot AC “Mix 104.9” KMHX. The Amaturo family previously owned some of the current Maverick Media cluster from 1996 to 2000 when they sold the stations for $30 Million. The Santa Rosa Press-Democrat reports that Sonoma Media Group will begin operating the stations in May. Lawrence Amaturo currently operates two automotive dealerships and a web design company in Santa Rosa. He was a minority owner in his father Joseph’s “Amaturo Group” that sold...[Read More]
Maverick Media’s Active Rock “101.7 The Fox” Santa Rosa, CA has flipped to CHR as “Hot 101.7“. The move returns CHR to California’s Wine Country for the first time since 98.7 KSXY shifted to Rhythmic CHR in 2006. That station is now Adult CHR “Y100.9” following a frequency swap. KSXY used the Hot moniker from 2001 until its flip to Adult CHR in 2007. In the Fall 2010 ratings, KXFX ranked 18th in the market with a 2.0 share.