102.3 Boone NC

Boone’s Highway Gains Extra Lane

Curtis Media Group’s High Country Radio has made a pair of changes at its Boone, NC cluster. Country “Highway 106.1” WMMY Jefferson has begun simulcasting on 102.3 WECR Beech Mountain. The move eliminates the Hot AC “Mix 102.3” format that had been running on WECR. Concurrently the company has tweaked 100.7 WZJS Banner Elk as it rebrands from “Oldies 100.7” to “Classic Hits 100.7“. The full press release follows: High Country Radio has announced simultaneous moves within the six-station radio group that serves the High Country of North Carolina. With the first move, country powerhouse Highway 106 adds a second frequency, 102.3 WECR-FM. The Highway 106 & 102.3 simulcast will serve all of the High Country with local programming. With...[Read More]