102.3 Gainesville/Ocala

My Country 102.3 Ocala To Flip To Country/Rock Hybrid

JVC Media Country “My Country 102.3” WTRS-FM Dunnellon/Ocala FL will relaunch as Country/Rock hybrid “US 102.3” WXUS on Wednesday, June 29 at 10:00am. Positioned as “The Crossroads of Country and Rock”, the station will feature a mix of Country and Southern Rock such as Jason Aldean, Luke Bryan, Lynyrd Skynyrd, .38 Special, Tom Petty and The Eagles. Syndicated morning host Bubba The Love Sponge will remain in mornings. JVC Media of Florida, one of the leading independent and locally owned radio broadcasters in the country, announces WTRS in Gainesville-Ocala, FL will evolve its Country format into a custom music mix of Country and Southern Rock as US 102-3 – The Crossroads of Country and Rock. The new WXUS will sign on Wednesday June 29th at 10am. Listen...[Read More]

JVC Wows Gainesville

Update 2/10: JVC flipped 104.9 WYGC High Springs/Gainesville to Classic Hits “104.9 Wow-FM” today. Focusing on music from the 60s through 80s, the station fills a void in the market that has existed since sister 92.9 WMFQ Ocala flipped from Classic Hits to Hot AC in 2011. The “MyCountry” format remains on 102.3 WTRS. Original Report 2/6: A breakup of Country simulcast “My Country 102.3/104.9” WTRS Dunnellon/WYGC High Springs, FL is on the horizon. Earlier in the week we noticed that the station had dropped references to the 104.9 frequency as it changed its web domain from MyCountryFLA.com to 1023MyCountry.com. On Tuesday JVC co-owner Vic Canales registered 1049Wow.com, 1049WowFM.com, Wow1049.com, and Wow1049FM.com for the northern half of the simulcast....[Read More]

JVC Media To Launch Two New Formats In Gainesville

As they begin to operate the Gainesville/Ocala cluster they acquired from Asterisk Communications earlier this month via LMA, JVC Media will flip two of the stations they acquired to new formats as the clock strikes midnight on June 1. News/Talk “99.5 The Star” WBXY La Crosse will flip to Dance CHR “Party 99.5” duplicating the format heard on 105.3 Long Island. The Gainesville Sun reports that local hosts Jake Fuller and Ward Scott were pulled from the air during Thursday’s show for bad-mouthing the decision to let them go and change the format. Sports “105 The Game” WYGC High Springs will begin simulcasting sister Country 102.3 WTRS Dunnellon. With the addition of the simulcast, WTRS will drop their “Thunder Country” moniker in exchang...[Read More]