iHeartMedia Alternative “Radio 102.3” K272EL/KKRZ-HD2 Portland has relaunched as “Alt 102.3” as it adds the syndicated Woody Show for mornings. Positioned as “Portland’s New Alternative”, the move once again places K272EL up against Entercom’s 94.7 KNRK. After launching as “Radio 102.3” in September 2013, the station gradually shifted to a gold based playlist. The station becomes the second in two days to announce the pick-up of the Woody Show for mornings. The Los Angeles based program adds Portland to its affiliates in Albuquerque and St. Louis. K272EL registered a 0.5 share in the July 2017 Nielsen Audio ratings, while KNRK held a 3.6 share.
Update 3:50pm: Clear Channel indeed launched Alternative “Radio 102.3” K272EL at 12:00pm Pacific Time. The station is not yet streaming, but says that will be up by the end of the day. Original Report 9/9 12:15pm: Clear Channel News/Talk 1190 KEX Portland is about to lose its FM simulcast. 102.3 K272EL Portland/100.3 KKRZ-HD2 will soon flip to Alternative as “Radio 102.3“. The move will position the translator between Entercom Alternative 94.7 KNRK and Alpha Broadcasting AAA 101.9 KINK. KEX began simulcasting on 102.3 in April 2011 after Alpha moved 750 KXL to 101.1. In the August PPM rankings, KXL’s 6.2 share placed it well ahead of KEX’s 2.3. K272EL’s 99 watt signal covers the majority of Portland and its adjacent suburbs.
This past week has seen a lot of moves for translators with Clear Channel making moves to add new programming options in two major markets. In Minneapolis/St. Paul, Clear Channel is teaming with EMF Broadcasting to bring two translators to the top of the IDS Center in Minneapolis. Northpine.com reports 93.3 W227BF Shoreview, MN will upgrade from 10 to 99 watts and rebroadcast 97.1 KTCZ-HD2, while 102.5 K273BH Fridley, MN will jump from 41 to 250 watts rebroadcasting 101.3 KDWB-HD2. Clear Channel purchased 103.5 K278BP Cottage Grove, MN from EMF last year. It is used to rebroadcast Sports 1130 KFAN via 100.3 KTLK-HD2. Clear Channel and EMF are also working in tandem in Detroit. As part of the deal that gave Clear Channel access to 103.5 in Minneapolis last year, EMF gained programming contr...[Read More]
The exodus of News/Talk to the FM band continues as Clear Channel adds FM Translators for two more of its AM’s. Following on the heels of crosstown 750 KXL adding a full-powered simulcast on 101.1, Clear Channel’s “NewsRadio 1190” KEX follows it to the FM band via 102.3 K272EL. The 99 watt translator covers Portland proper, but will not have the full market coverage of KXL-FM. The move is made possible via an arrangement with Way-FM Media. Way gave Clear Channel access to 102.3 in exchange for Way to program 105.9 KFBW-HD2 as a feeder for its 104.5 K283BL Beaverton. That station debuted on April 1 as Christian AC “104.5 Way-FM“. A similar arrangement with Reach Communications brings 610 WIOD Miami to 100.3 W262AN Tamarac, FL. The signal covers much of th...[Read More]