PMB Broadcasting is swapping frequencies for two of its Columbus GA stations. Classic Hits “Boomer 95.3” WRLD Valley AL and Classic Country “102.5 Kissin’ Country Legends” 1270 WBOJ/102.5 W273CW Columbus exchanged frequency locations on Friday morning. The move places the Classic Country format on the Class C3 rimshot and Classic Hits on the in-town AM/Translator combo. The “Kissin’ Country Legends” format debuted in April of this year as a brand extension of Country “Kissin’ 99.3” WKCN Fort Benning South.
PMB Broadcasting has joined the ranks of operators launching a Classic Country brand extension for their Country stations. PMB flipped “Fox Sports 1270” WBOJ Columbus GA to Classic Country “Kissin’ Country Legends” with the addition of 102.5 W273CW Columbus. The translator was moved in from Dawson GA via an AM Translator Revitalization Waiver and is operating with 250w/226m. “Kissin’ Country Legends” launches as a brand extension of Country “Kissin’ 99.3” WKCN Fort Benning South and is positioning as “Legends Done Right”.