102.5 Santa Maria

Ownership Change Leads To Country Split On California Coast

With El Dorado Broadcasters selling half of their “Sunny Country” simulcast in San Luis Obispo/Santa Maria CA, the market finds itself with two competing stations. American General Media has closed on its purchase of 102.5 KSNI-FM and News/Talk 1240 KSMX Santa Maria from El Dorado. KSNI-FM retains the “Sunny Country” branding but the airstaff exits. Jay Turner, who served as PD/Morning Host at KSNI from 1999 through 2012 returns to the station as APD/Morning Host. He had been working as PD/Afternoon host at El Dorado’s Classic Rock 99.1 KXFM in the market. With El Dorado retaining 96.1 KSLY-FM San Luis Obispo, the station has become “96.1 SLO Country“. Group Production Director Scott Taylor and AC “Coast 101.3” KSTT midday host Jennifer...[Read More]

El Dorado Sells Again In Santa Maria

In addition to its pending sale of Country “Sunny Country 102.5” KSNI-FM and News/Talk 1240 KSMX Santa Maria to American General Media, El Dorado Broadcasters is selling Regional Mexican “106.7 El Compa” KSMY to Lazer Broadcasting for $400,000. Lazer owns Regional Mexican “La Mejor 1480″ KSBQ Santa Maria but no stations carrying its flagship “Radio Lazer” brand in the market. Original Report 2/26: American General Media is adding two more stations to its Santa Maria CA cluster. AGM is acquiring Country “Sunny Country 102.5” KSNI-FM and News/Talk 1240 KSMX Santa Maria from El Dorado Broadcasters for an undisclosed price. American General Media already owns Rhythmic CHR “95.7 The Beat” KPAT, Regional Mexican “La Le...[Read More]

Sunny Country Doubles In California

El Dorado Broadcasters has merged the programming at a pair of its Country stations on the Central California Coast. “Cat Country 96.1” KSLY San Luis Obispo is now simulcasting “Sunny Country 102.5” KSNI Santa Maria as “Sunny Country 102.5 & 96.1“. KSNI morning Jay & Nicki remain in place on the combined station. KSLY morning host Mark Mitchell takes middays, while KSNI’s Jennifer Grant remains in afternoons followed by the syndicated Big Time With Whitney Allen. KSLY morning co-host Becky Kingman will move to the same position at sister Hot AC “Coast 101.3” KSTT.