102.7 Austin

Austin Is Less Funny

Emmis has flipped “Comedy 102.7” K274AX Austin to Spanish CHR “Latino 102.7“. The translator was one of the first terrestrial outlets to pick up the Comedy format and in the process was one of the highest rated translator fed HD signals in the nation, with a 2.1 share in last month’s PPMs. The Comedy format debuted in October 2011. The station lists Pitbull, Shakira, Maná, Romeo Santos, Prince Royce, Camila, Rihanna, will.i.am, Swedish House Mafia as core artists for the new format which pairs the station with sister Regional Mexican “107.1 La Z” KLZT in Emmis’ cluster. With the format change, the translator shifts its originating feed from 93.3 KGSR-HD3 to 107.1 KLZT-HD2. The press release announcing the launch of “Latino 102.7” ...[Read More]

Austin Gets Comedy

Emmis has flipped 102.7 K274AX Austin, TX from a simulcast of AAA 93.3 KGSR to all-Comedy. The new “Comedy 102.7” is using Donkey Comedy Network’s “24/7 Comedy“. The network has had success on Cumulus’ translator in Kansas City and on AM’s in a few other markets. Emmis prepared the following statement on KGSR’s website about the removal of the 102.7 simulcast: KGSR would have liked to have continued on 102.7, but our local management thought there was a unique opportunity to try something original on that frequency. They also discovered that 102.7 was not being used by very many people and that the overwhelming majority of KGSR listeners were/are using 93.3 Emmis Austin prides itself on delivering unique content and serving our communities. I...[Read More]