102.7 Peoria

WIRL Peoria Adds Translator; Flips To Oldies

Triad Broadcasting Classic Country 1290 WIRL Peoria, IL will begin airing on 102.7 W274BM giving the station an FM outlet in the market. The move will be accompanied with a flip on Friday, March 15 to Oldies. The 102.7 translator has just completed an upgrade to 115 watts following its purchase by Triad last summer. WIRL is one of the Triad Broadcasting stations that is in the process of being sold to Larry Wilson’s L&L Broadcasting.

Larry Wilson Acquires Triad Broadcasting

Larry Wilson, the former founder and CRO of Citadel Broadcasting who operates Alpha Broadcasting in Portland, has acquired Triad Broadcasting for $21 Million. Triad operates with different operational names in the markets it serves, such as Go Radio Fargo, JMP Radio in Peoria, and Adventure Radio in Bluefield and Savannah/Hilton Head The company will be operated under the name L&L Radio, standing for “Live & Local”. The 32 stations involved in the deal serve five markets: Biloxi MS – Sports “96.7 The Champ” WUJM, Rock 97.9 WCPR, Variety Hits “105.9 Bob-FM” WQBB, CHR “107.1 The Monkey” WXYK, and Sports simulcast “The Team” 1490 WXBD/1640 WTNI. Bluefield WV – Classic Rock “Eagle 100.1/100.9” WKQY/WK...[Read More]