Another Cumulus Country station is switching brands. 102.9 KTOP-FM St. Marys/Topeka KS shifted from the Nash brand to the Nash Icon brand on Monday as “102.9 Nash Icon“. Along with the brand change, KTOP-FM drops America’s Morning Show and Nash Nights Live in favor of the network Nash Icon hosts based at 95.5 WSM-FM Nashville. In the Spring 2015 Nielsen Audio ratings, KTOP-FM’s 3.1 share placed it well behind now-Alpha Media’s combo of market leading Country 94.5 WIBW and Classic Country “Country Legends 106.9” KTPK with an 8.1 and 7.2 share respectively. The shift of KTOP-FM follows identical moves made earlier this year in Columbia SC and Kingsport TN.
In addition to the launches of the Country “Nash Icon” brand in Lexington, KY and Worcester, MA today, Cumulus will also launch the brand in Chattanooga on what is currently Classic Hits “107.9 Big-FM” WOGT. The change will return the station to Country as it was previously “Duke-FM” from 2005 until 2010. Cumulus is also transitioning three of its existing Country stations to the flagship “Nash-FM” brand. “Cat Country 95.1” KATC-FM Colorado Springs, 98.1 KBUL Reno, and 102.9 KTOP-FM Topeka join the 37 other Nash branded stations across the country. Cumulus announces that three of its existing Country-formatted stations will rebrand today as NASH stations and three additional stations will launch today as NASH Icon stations. These ...[Read More]