A pair of format changes are incoming to Tupelo MS as Eagle Radio Group will begin operating Alternative “I96” WXWX Marietta and CHR “Wild 102.9” WWMR Saltillo MS via LMA on May 1. WXWX will move from a simulcast of 96.1 WIVG Tunica MS/Memphis TN to one of Country “95.3 The Bee” WADI Corinth. WWMR will jettison the Rhythmic CHR format it just debuted last December in favor of adopting the Southern Gospel programming currently heard on “The Eagle” 1490 WBIP/99.7 W259CP Booneville MS. WBIP/W259CP intend to flip to Christian AC.
Mike Brandt’s Southern Broadcasting Corporation flipped Country “Outlaw 102.9” WWMR Saltillo/Tupelo MS to CHR “Wild 102.9” on Christmas Day. Mo Jo Wilson, Program Director of sister stations “102.7 Kiss-FM” WWFA St. Florian/Florence AL and “Hot 100” 100.3 WYDL Middleton TN/Corinth MS will add those duties at WWMR. The station will also add the “Tik Tak & Nuts” morning show hosted by Brandt and Wilson. The new format creates a direct format competitor to iHeartMedia’s “KZ103” 103.9 WWKZ Okolana.
MD Broadcasting launched the first of its two new Tupelo formats on Labor Day as 102.9 WWMR Saltillo ended its stunt loop of Alan Jackson’s Gone Country and went Country as “Outlaw 102.9” The new format is running jockless with 20,000 songs commercial free. Meanwhile sister 96.3 WXWX Marrieta continues to loop Kimberly Locke’s cover of Frosty The Snowman. Original Report 8/31: The last two pieces of the massive Tupelo market shakeup that took place earlier this month will soon fall into place. Mike Brandt’s MD Broadcasting has begun operating Flinn Broadcasting’s 96.3 WXWX Marrieta with a loop of Frosty The Snowman and 102.9 WWMR Saltillo with a loop of Alan Jackson’s Gone Country. Both stations had been operated by Telesouth Communications until the end...[Read More]
The Tupelo MS market has seen a dramatic shakeup over the past few weeks. The changes started on July 29 with iHeartMedia’s flip of 99.3 WBVV to Classic Hits “Big 99.3“. Then Telesouth Communications closed on its acquisitions of Variety Hits “Max 95.9” WCNA and AC “Power 101.9” WFTA and ceased their LMA’s of Flinn Broadcasting’s 96.3 WXWX and 102.9 WWMR leading to new formats on all four of those frequencies. WCNA has assumed Telesouth’s “SuperTalk Mississippi” programming from WWMR, while WFTA has shifted from AC to Classic Hits while retaining the “Power 101.9” branding. 96.3 WXWX has dropped its ESPN Radio programming, while it and 102.9 WWMR will soon be operated by Mike Brandt’s MD Broadcasting ...[Read More]