103.1 Monroe LA

KQLQ Relaunches As 103.1 Now-FM

Update 9/17: After a day and half of stunting, KQLQ relaunched its CHR format as “103.1 Now-FM” at 12pm today. The Kidd Kraddick morning show will remain with the station and return on Monday, September 22. Original Report 9/16: Mapleton Communications is making its first move at its recently acquired Monroe, LA cluster. CHR “Hot 103.1” KQLQ Columbia is stunting with clips of songs featuring the word “Now” including Free “All Right Now”, Men At Work “Who Can It Be Now” and Van Halen “Right Now”. Sweepers between songs ask “Is it Now yet?” as it prepares for a relaunch on Wednesday, September 17 at 12:00pm. 1031NowFM.com was registered for the station in late August. A rebranding as “Now” will br...[Read More]

Mapleton Acquires Opus’ Louisiana Stations

Mapleton Communications will expand into Louisiana with the purchase of Opus Broadcasting’s stations in Alexandria and Monroe. The $2.2 Million purchase includes seven stations between the two markets as well as assumption of a Time Brokerage Agreement and a Joint Sales Agreement with two others. The stations included are: Alexandria: Country “http://www.la103.com/”>LA 103.5” KLAA-FM, Christian AC “104.3 The Bridge” KEZP, Classic Country “105.5 K-Buck” KBKK, and operations of AC “Sunny 106.9” KEDG via Time Brokerage Agreement with Flinn Broadcasting Monroe: Country “92.3 The Wolf” KMYY, AC “Sunny 98.3” KZRZ, CHR “Hot 103.1” KQLQ, and Rock “Rock 106.1” KXRR. The cluster also has a Joi...[Read More]