103.1 Winnipeg

Hot 103 Winnipeg Rebrands As Virgin Radio

Update 9:40am: “Hot 103” made the transition to Virgin Radio around 8:00 this morning. Nothing major has changed outside of the name. The station is running commercial free through Labor Day Weekend. Original Report 12:24am: Astral Media will bring the “Virgin Radio” brand to a seventh Canadian market as “Hot 103” CKMM Winnipeg will soon convert to what’s becoming a national brand. 1031VirginRadio.com was registered anonymously on August 14 and moved to Astral’s servers this week. It currently redirects to a blank page located at http://Winnipeg.VirginRadio.ca with a simple “103 Virgin Radio” in the header. CKMM dropped from a 15.6 share in Spring 2011 to 9.1 following the launch of Evanov’s “Energy 106.1” CHWE i...[Read More]

Astral Preparing Revamps In Four Markets?

Astral Media has registered a number of domains hinting at format changes or rebrandings in four Canadian markets with registrations for Boom or Virgin Radio related domains. Starting in London, ON where we already know “Oldies 1410” CKSL will become Comedy “Funny 1410” on January 1. That move could lead to a shift from AC to Classic Hits at “EZ Rock 97.5” CIQM. Astral has registered Boom975.ca, VirginRadio975.com, and VirginRadio975.com. It had already registered Boom975.com this past May. Next up is Winnipeg, where incumbent CHR “Hot 103” CKMM Winnipeg has received a direct threat from Evanov’s “Energy 106.1” CHWE. To retaliate, it appears the station will join its sisters in Vancouver, Calgary, Edmonton, Toronto, and Mont...[Read More]