Since Salem acquired Classic Hits “103.3 Earth-FM” WOLT Greer, SC many have asked us whether the station will flip to one of Salem’s core Christian formats to flank sister “Conservative Talk 94.5” WGTK-FM. If that is still an eventual plan, Salem is doing a pretty good of masking it. As of April 24, WOLT has changed call letters to WRTH to match the Earth branding. That follows the registrations of EarthFMWRTH.com and WRTHFM.com. WRTH will be one of only four Salem owned stations to not run one of the companies core formats (Christian, Conservative Talk, Business Talk) and its second Classic Hits station along with “107.9 Kool Gold” KKOL-FM Honolulu.
Update 3/1: The Classic Hits “Earth” format made its official move to 103.3 today. Replacing it on 910/105.7 is brokered programming billed as “The Source“. The local “Awake With Bill Drake” moves from 103.3 for mornings. The station will include Adult Standards as filler between the brokered dayparts, which will include a daily liberal talk show and religious programming on weekends. Original Report 2/15: After less than two months on the air Classic Hits “Earth 105.7” 910 WOLI/W289BS Spartanburg, SC will move to a new frequency on Friday, March 1. The station operated by Earth Radio Broadcasting and owned by Davidson Media will depart the AM/Translator combo for 103.3 WOLT Greer. The move will give the format coverage in Greenville in addit...[Read More]
Davidson Media’s Brokered/Classic Hits 103.3 WOLT Greenville, SC has replaced its non-brokered Classic Hits programming with Dance billed as “103.3 Spin-FM“. The station will retain its brokered block programmed daytime lineup with “Spartanburg’s Goodwill Ambassador” Bill Drake in mornings, Skip Church Radio in middays, and Beach music in afternoons. All non-brokered timeslots, primarily from 6pm to 6am daily will be filled with Dance mixes produced by Chicago based JamTraxx Media.