103.5 Miami

WSHE Miami Drops A Beat Again

Clear Channel Variety Hits “Variety 103.5” WSHE Miami has returned to Urban as “103.5 The Beat“. Positioned as “Miami’s Bangin’ Hip Hop” and debuting with 2,000 songs in a row, the flip brings back the format and moniker used by the station from 2002 until May 2012, when it flipped to Spanish Hot AC “Super X“. The station then flipped to Variety Hits “She 103.5” and then rebranded as “Variety 103.5” this past April. In the September 2013 PPM’s the station registered a 1.7 share of the market. The move back to Urban places the station back in direct competition with Cox Media’s “99 Jamz” 99.1 WEDR, which currently ranks third in the market with a 6.1 share. The station’s launch ...[Read More]

WSHE Revamps With Variety

After just 11 months into its run, Clear Channel’s relaunch of the WSHE brand in Miami has come to an end. Variety Hits “She 103.5” replaced its moniker and “She Plays Everything” branding on Monday with the more descriptive “Variety 103.5” name. Now branded as “Miami’s Variety Station“, the station has also added a pair of local on-air personalities from within the cluster. Former WTVJ-TV news anchor Kelly Craig, who had served as the imaging voice on the “She 103.5” incarnation will now host middays from 9am to 2pm. Ron Phillips, morning traffic reporter at Classic Rock “Big 105.9” WBGG-FM and News/Talk 610 WIOD will pull double duty as afternoon host on 103.5. The Variety Hits format has not taken off as...[Read More]

She’s Back In Miami

Clear Channel Spanish CHR “103.5 Super X” WMIB Miami has flipped to Variety Hits and brought back its original moniker. “She 103.5” returned at 5am this morning branded as “She Plays Everything” with the usual 10,000 songs in a row. Due to the lack of any Alternative Rock station in the market, the station is emphasizing recurrent and gold Alternative tracks amongst the 80s and 90s pop/rock. The entire Super X programming and airstaff were dismissed by Clear Channel yesterday afternoon. “She 103.5” was a hertitage Rock station in South Florida until 1996 when it flipped to Modern AC and has had a subsequent series of formats since including Jammin Oldies, Urban and Spanish CHR. Clear Channel has retained the WSHE calls since moving them out o...[Read More]