103.7 Gainesville

Entercom Signs JSA Agreement With University of Florida

The University of Florida College of Journalism and Communications has signed a seven year joint sales agreement with Entercom. Effective September 1, Entercom will assume responsibility of advertising sales efforts for Sports “ESPN 850” WRUF and Country “103.7 The Gator” WRUF-FM Gainesville and will provide the school with guaranteed monthly revenue. Entercom already owns News/Talk “97.3 The Sky” WSKY-FM and AC 98.5 WKTK in the Gainesville/Ocala market. The two UF owned stations will retain autonomy over their programming. The University’s non-commercial stations, 89.1 WUFT-FM and WUFT-TV are not involved in this deal.