iHeart Media Alternative “X103.9” WXEG Beavercreek/Dayton has relaunched as “Alt 103.9“. The station has dropped the syndicated Rover’s Morning Glory morning show with the relaunch. APD/MD/Afternoon host Steve Dent remains in place but is currently off-air with the current jockless presentation. WXEG held a 1.9 share in the Spring 2015 Nielsen Audio ratings. The station had been evolving from a harder based Modern Rock lean to Alternative over the past few months.
Regionally syndicated Rover’s Morning Glory has added two additional markets this mornings. Clear Channel Alternative “103.9 The X” WXEG Dayton and Active Rock “93.1 The Fox” WTFX have joined the network of stations airing the program based at sister Rock 100.7 WMMS Cleveland. Rover entered syndication in 2006 when he was one of CBS’ regional replacements for Howard Stern during the Free-FM era. As CBS sold or flipped his affiliates he was left with just 94.1 WZNE Rochester, NY as an outside affiliate as he moved to WMMS in 2008. Clear Channel would add stations in Binghamton, NY and Huntington, WV to his network in 2013.