iHeartMedia’s Urban stations in Lexington and Louisville KY both rebranded under the “Real” moniker today. “93.1 The Beat” WTFX-FM Clarksville IN/Louisville KY is now “Real 93.1” while “Wild 103.9” W280DO/WLKT-HD2 Lexington KY becomes “Real 103.9“. No other changes accompanied the rebranding as the stations retained their current airstaff led by the syndicated Breakfast Club. Both stations are overseen by iHeartMedia Kentucky/Indiana Region Director of Urban Programming Bo Money along with “Real 98.3” WZRL Plainfield/Indianapolis. WTFX registered a 1.7 share in the Fall 2017 Nielsen Audio ratings placing it behind Alpha Media’s “B96.5” WGZB’s 6.8 share. W280DO also registered a 1.4 share i...[Read More]
Clear Channel launched a second Urban station in Lexington, KY at 1:00 today. Translator 103.9 W280DO has shifted from a simulcast of Christian AC “K-Love” 95.3 WVRB to 104.5 WLKT-HD2 as Urban “Wild 103.9“. W280DO operates at the maximum translator limit of 250 watts with city grade coverage of all of Lexington itself. The new station is designed to cut a few audience shares away from L.M. Communications’ “107.9 The Beat” WBTF by targetting that stations younger demos. WBTF has been the defacto Urban and Urban AC in the market and will now need to choose which side it wishes to superserve.