104.3 Amarillo

Viva Media Flips Wild 104.3 Amarillo In Middle Of Charity Remote

If there is ever an inopportune time for a format change, Viva Media found it on Saturday, July 28 as the company flipped CHR “Wild 104.3” KQFX Borger/Amarillo TX to a simulcast of Regional Mexican “96.1 La Poderosa” KBEX-FM Dalhart while Program Director/Morning Host Tommy ‘The Hacker’ Hurtado and co-host Angel Dee were hosting a live remote for a Salvation Army sock drive. Hurtado tells RadioInsight that he and his co-workers were notified of their termination and the format change while on the air at the sock drive via text message. He is asking that anyone who can donate new socks or money to purchase shoes in the Amarillo area to go to the local Salvation Army office to help make up for the lost traffic from the plug being pulled on the station. The...[Read More]

Wild 104.3 Launches A Party In Amarillo

Viva Media LLC launched Rhythmic Hot AC “Wild 104.3” KQFX Borger/Amarillo at 12pm today. The station is focusing on Party Hits of the 1990s through now with Rihanna, Drake, Beyonce, Justin Timberlake, Britney Spears, Dr. Dre, Maroon 5, and Pitbull as core artists. Launching with a full airstaff, “Wild 104.3” will feature The Hacker Morning Show from 6-10am. Tommy The Hacker, Angel Dee, and Josh were most recently hosting mornings at Townsquare Media CHR “96.9 Kiss-FM” KXSS Amarillo. Newcomer Jessi will host middays from 10am-3pm, Cruz, previously of Country “101.9 Blake-FM” KATP joins for afternoons, while former “93.1 The Beat” KQIZ host Chino The Hustler will host nights. KQFX is in the process of being sold to Viva Media from T...[Read More]

Tejas Broadcasting Sells Two In Amarillo

A number of changes are taking place in Amarillo TX as Tejas Broadcasting announces the sale of two stations. Tejas sells Hot AC “Fun 99.7” KBXD Amarillo to Grace Community Church of Amarillo for $400,000. Grace owns Christian AC “Radio By Grace” KRBG Umbarger and a network of translators in the Texas Panhandle and Eastern New Mexico. Meanwhile Regional Mexican “La Caliente 104.3” KQFX Borger goes to Viva Media for $650,000. As mentioned below the previous format has moved to 1310 KZIP Amarillo as Viva has begun operating the station with a “Wheel of Formats” stunt. Viva Media owns Regional Mexican “La Poderosa 96.1” KBEX Dalhart and operates 105.1 KAMT Channing TX via LMA. Tejas Broadcasting retains Sports “ESPN 1010”...[Read More]