iHeartMedia launched Urban AC “104.5 Kiss-FM” K283CH/KTBZ-HD2 Houston at 9am today (and just as we were publishing our Domain Report stating it was coming). Positioned as “Houston’s Best R&B”, the station is launching with 10,000 songs in a row to compete against Urban One’s “Majic 102.1” KMJQ. KMJQ is currently second in the Houston market with a 7.1 share just behind iHeart’s market leading AC “Sunny 99.1” KODA with a 7.2. K283CH is owned by Centro Cristiano de Vida Eterna and had been operated by Latino Broadcasting as Regional Mexican “La Mejor 104.5” as the Houston affiliate for El Show de Piolín. It just appeared in the public Nielsen Audio ratings for the first time this week with a 1.1 share.
Eddie “Piolin” Sotelo expands his syndication footprint with new affiliates in Dallas and Houston. In Dallas, the show will air in middays from 10am to 2pm on CBS Regional Mexican “La Grande 107.5” KMVK. The show will be localized with inserts by former KMVK night host Pelos Parados. El Bolillo will move from middays to nights. Latino Broadcasting Corportation’s “La Mejor 104.5” K283CH/KTBZ-HD2 Houston will add Piolin for mornings airing live from 8am to 12pm. K283CH launched last September with 99 watts from downtown Houston. Piolin was previously heard in both markets when employed by Univision. His current program is distributed by Alliance Radio Networks. Latino Broadcasting Corporation (LBC), a radio company serving the Houston Hispanic market, announced ...[Read More]
Centro Cristiano de Vida Eterna has completed its move of 104.5 K283CH Alvin, TX to downtown Houston and launched Regional Mexican “La Mejor 104.5“. Positioned as “Más Música Menos Güiri Güiri” which translates more or less to “More Music Less Talk”, K283CH is rebroadcasting iHeartMedia’s 94.5 KTBZ-HD3 Houston and operating from the iHeart offices in Houston. K283CH is now licensed to operate with 99 watts at 310 meters from the JP Morgan Chase Tower in downtown (Coverage Map)