104.9 Waco

KBHT Makes Its Annual Format Change

For the fourth year in a row, M&M Broadcasters has debuted a new format on 104.9 KBHT Bellmead/Waco TX. This year’s change has seen KBHT drop its AC “Mix 104.9” identity for Variety Hits as “104.9 Bob-FM“. The Bob-FM brand had been on 101.3 K267AI Moody/KBHT-HD2 since August 2016 and before that was on 104.5 K283CD Waco/KBHT-HD3. Mix morning hosts Dustin & Beth will remain on KBHT. 101.3 K267AI Moody/KBHT-HD2 is currently also running the Bob-FM programming but claims it will debut a new format later this week. For those keeping track at home here’s a timeline of recent changes at KBHT: January 2014 – Flipped to Rhythmic CHR “Hot 104.9“ August 2015 – Flipped to satellite fed Urban AC retaining “Hot 104.9” bra...[Read More]

M&M Moves Three Waco Stations

M&M Broadcasters moved three of its Waco TX properties to new frequencies on Saturday, August 20. AC “Mix 101.3” moved from 101.3 K267AI Moody/KBHT-HD2 to 104.9 KBHT Bellmead placing the format on the stronger Class A signal. Urban AC “Magic 104.9” moved from KBHT to 104.5 K283CD/KBHT-HD3. The Magic format had launched on 104.9 in October 2015. The third move sends Variety Hits “104.5 Bob-FM” to 101.3 K267AI/KBHT-HD2. The Bob format debuted on 104.5 this past May, but was previously heard on 101.3 in a previous incarnation from February 2012 until March 2013.

Magic 104.9 Waco Debuts; Jammin 104.5 To Follow

Update 10/4: M&M Broadcasters relaunched 104.9 KBHT Bellmead/Waco, TX on Friday as Urban AC “Magic 104.9“. Overseen by New Generation Radio’s Jason Kidd, KBHT has replaced the Westwood One “Touch” network programming for a locally produced playlist. Meanwhile the website for Jammin1045.com has also gone live indicating 104.5 K283CD Waco and KBHT-HD3 will soon debut a new format. Shown on the website as “Jammin Hits 104.5“, the logo matches New Generation Media’s “Smash Hits” 1980s centric Classic Hits format. Original Report 9/16: What’s going on at M&M Broadcasters “Hot 104.9” KBHT Bellmead/Waco, TX? Last month the station let go of all its airstaff and flipped from Rhythmic CHR to Urban AC utilizing W...[Read More]

Waco’s Beat Moves; Hot 104.9 Debuts

Update 1/1: “The Beat” has made its move from 104.9 to 94.5 as the LMA from Edward Graham shifts to the now former KBCT. With Graham taking the “Beat” format and moniker to 94.5, M&M has relaunched the 104.9 signal as competing Rhythmic CHR “Hot 104.9” KBHT. The Waco Tribune reports that KBHT will be programmed by Qiant ‘Your Boy Q’ Myers and feature a slightly poppier version of the Rhythmic format. Clear Channel’s syndicated Breakfast Club will be heard in mornings on KBHT, while Steve Harvey replaces Russ Parr on 94.5 KWBT. Original Report 12/4: M&M Broadcasting Rhythmic CHR “104.9 The Beat” KWBT Bellmead/Waco, TX will relocate to 94.5 on December 31. The move will replace Kennelwood Broadcasting’s Talk &#...[Read More]

Post Christmas Format Change Rundown

The start of the new calendar year is one of the busiest times of the year for format changes. Between December 21, 2012 and January 8, 2013 we logged 58 format changes and this year is already shaping up to be busy. Changes That Have Taken Place 1/6: Variety Hits “98.7 The Peak” KPKX Phoenix flips to Sports simulcasting “Arizona Sports 620” KTAR 1/6: “Rock 92.3” WRKN New Orleans flips to Country “Nash-FM 92.3” 1/6: 95.7 WXDJ Miami relaunches as Spanish Hot AC “I95” following move of previous format to 106.7. 1/6: Liberal Talk 1600 WWRL New York flips to Regional Mexican “La Invasora” 1/6: 1290 WPCF/93.9 W227CE Panama City flip to Dance “93.9 Play-FM“. 1/3: Soft AC/Oldies “1320/1450 The Dove” WD...[Read More]

KWBT Waco Adds Killeen Simulcast

M&M Broadcasters’ Urban “104.9 The Beat” KWBT Mexia/Waco, TX has begun simulcasting on 106.9 KHLE Kempner/Killeen. The Urban format replaces as simulcast of “ESPN Central Texas” 1660 KRZI on 106.9. KRZI will continue to be heard on 100.9 K265DV in Temple.