105.1 Louisville

Alpha Media Launches Alt 105.1 Louisville

Alpha Media has flipped Classic Hip-Hop “G105.1” WGHL Shepherdsville/Louisville KY to Alternative “Alt 105.1“. Concurrent with the launch, Urban AC “Magic 101.3” WMJM Jeffersontown has shifted its playlist for the holiday weekend in a throwback direction focused mainly on Hip-Hop and some R&B from the 1990s and early 2000s. The changes give Louisville an Alternative formatted station for the first time in well over a decade and consolidate the Urban targeted audience in the market. WGHL will retain the syndicated Brooke & Jubal show in mornings. WGHL registered a 1.7 share in the Spring 2018 Nielsen Audio ratings, while WMJM held a 3.7 share.

Old School 105.1 Louisville Rebrands As G105.1

Alpha Media is bringing its first Classic Hip-Hop station in line with the branding utilized at its others. “Old School 105.1” WGHL Shepherdsville/Louisville rebranded this morning as “G105.1” with the name and logo used by the company in Biloxi and Savannah. With the syndicated Brooke & Jubal pulled from sister Hot AC “102.3 The Max” WXMA just weeks after debuting and airing on Alpha’s other Classic Hip-Hop stations will the show soon return to the market on WGHL?

Bill Gentry Named Alpha Louisville SVP/Market Manager

After spending over two decades overseeing iHeartMedia’s Louisville cluster and eventually rising to Market President overseeing Lexington and Somerset KY and Nashville TN as well prior to his exit last September, Bill Gentry is joining Alpha Media as Senior Vice President/Market Manager of its Louisville cluster. Gentry will oversee a cluster that includes Urban “

Al Payne Named PD Of Alpha Louisville Trio

Former Radio-One Baltimore Operations Manager Al Payne has been named Program Director for Alpha Media’s three Urban targeted stations in Louisville. Payne will program Urban “B96.5” WGZB, Urban AC “Magic 101.3” WMJM and Classic Hip-Hop “Old School 105.1” WGHL. In addition to his six year stint overseeing Radio-One’s Baltimore programming from 2009 through September 2015, Payne spent time in the company programming 93.9 WKYS Washington DC and the company’s Detroit stations. Alpha Media Louisville, KY announced today that Al Payne has been named Program Director for Old School 105.1 (WGHL), Urban B-96.5 (WGZB), and Urban A/C Magic 101.3 (WMJM). Alfred’s award winning radio career has taken him from markets like Raleigh, Richmond an...[Read More]

WGHL Quickly Drops Classic Hits For Classic Hip-Hop

Just three and a half months after launching Classic Hits “105.1 GHL” WGHL Shepherdsville/Louisville, Alpha Media has quickly turned around and flipped the station to Classic Hip-Hop “Old School 105.1“. The new format joins an Alpha Media Louisville Urban block consisting of Urban “B96.5” WGZB and Urban AC “Magic 101.3” WMJM. The change comes despite a slight uptick for the Classic Hits format versus its previous Soft AC format in its only ratings book as WGHL registered a 1.8 share in the Fall 2014 Nielsen Audio ratings as opposed to a 1.6 in the Summer. Senior VP/Market Manager Dale Schaefer commented, “In the past year, the Classic Hip Hop format has emerged throughout the country as the hottest new radio format because it targets a ...[Read More]

WESI Louisville Shifts To Classic Hits

Alpha Media has dropped the Soft AC “Easy Rock 105.1” format on WESI Shepherdsville/Louisville and flipped the station to Classic Hits. The station is now branded as “105.1 GHL” with new WGHL call letters pending. WGHL is launching with the usual 10,000 songs-in-a-row commercial free. It joins Summit Media’s Rock leaning Classic Hits “107.7 The Eagle” WSFR and W&B Broadcasting’s rimshot 103.5 WAKY in the format. In the Summer 2014 Nielsen Audio ratings, “Easy Rock 105.1” was the lowest rated FM station in the Louisville market with just a 1.6 share of the audience.

Alpha and L&L To Merge; Acquire Main Line Broadcasting

Larry Wilson is merging his two operating companies into one and acquiring another. Alpha Broadcasting and L&L Broadcasting will merge to become Alpha Media, while purchasing Main Line Broadcasting’s 19 stations in four markets for $57 million. Both Alpha and L&L were founded by Larry Wilson sharing the same management teams with L&L already operating Alpha’s stations. Following the completion of the two transactions the company will operate 68 radio stations in 12 markets. L&L’s deal to acquire Main Line was first reported in February by Tom Taylor Now. Alpha Broadcasting & L&L Broadcasting announced today that they have entered into an agreement to merge the companies and upon consummation of the merger, will become Alpha Media. The current...[Read More]

FMTalk 105.1 Louisville Goes Easy

Update 12/24: WLRS got a jump on the post-holiday format change frenzy by debuting its new identity of Soft AC/Oldies “Easy Rock 105.1” at 12am this morning. Among the artists heard on the station are America, Gloria Estefan, The Beatles, Lionel Richie, and Eric Carmen. Update 12/13: More domains registered yesterday give a clearer thought on the future format for WLRS. 1051AllSports.com, 1051CBSSports.com, 1051CBSSportsRadio.com, AllSports1051.com, CBSSports1051.com, and CBSSportsRadio1051.com were all registered directly to Main Line. Update 12/11: Main Line has registered a number of domains giving the first indications at the coming format for WLRS. The domains are: Easy1051.com, EasyRock1051.com, EZ1051.com, EZRock1051.com, Jazzy1051.com, Rock1051.com, and Sports1051.com. ...[Read More]

2012 Post-Christmas Format Change Watchlist

It’s that time of the year again as stations across the country shift to Christmas music for the season. Quite a few of these stations will use the temporary ratings boost to launch a new format after the holidays. This year could bring more flips than usual as many stations will be affiliating with the new CBS Sports Radio set to debut on January 2, 2013. This list will compile all the stations we at RadioInsight are monitoring for pending format changes and will be updated continuously. Confirmed Flips Multiple Markets: CBS will flip “ESPN 1300” WJZ Baltimore, “America’s Talk 1660” WBCN Charlotte, “Talkradio 1270” WXYT Detroit, “Talk 650” KIKK Houston, “KYDZ Radio 1140” KYDZ Las Vegas, 610 WIP Philadelphia, “ES...[Read More]