Forever Media continues bringing its recent acquisitions inline with their company branding strategies as Country 105.3 WFRB-FM Frostburg MD has relaunched as “Big Froggy 105.3“. Along with the new station name, many of WFRB’s on-air staffers have taken on new personas. Program Director Carson ‘Trucker’ Yoder is now being joined by Tadpole in mornings. Middayer George Lucas is using the on-air name Gator and afternoon host Chris Williams is now Bullfrog. Forever renamed 107.7 WGTY Gettysburg PA as “Froggy 107.7” last month and owns stations using that name in every market it operates in.
Dix Communications has sold their Cumberland, MD cluster to Forever Media for an undisclosed amount. Included in the sale are Country 105.3 WFRB-FM, Classic Rock “Go 106.1” WKGO, News/Talk 560 WFRB, and AC “105.7 The River” 1450 WTBO/105.7 W289BR. Dix had announced their intentions earlier this month to sell the Maryland stations and two non-core newspapers. Forever currently has 45 stations in Central and Western Pennsylvania and Wheeling, WV. Dix Communications also owns four stations in Gainesville/Ocala, FL and two in its home market of Wooster, OH. Forever Media, a Holidaysburg, PA based broadcasting company, has agreed to the purchase of WKGO (FM), WFRB-FM, WTBO-AM and WFRB (AM), as well as The River a Cumberland FM translator at 105.7. The transaction is pend...[Read More]