Townsquare Media flipped Sports “ESPN Evansville” 105.3 WJLT Evansville IN to Christmas Music as “My 105.3 WJLT” today. Following the holidays, WJLT will move to AC positioned as “80’s, 90’s and Now”. The new format will compete against Midwest Communications’ market dominating 104.1 WIKY. In the Spring 2016 Nielsen Audio ratings, WIKY held a 20.5 share of the Evansville market, while WJLT’s Sports was at a 2.2 share. WJLT had flipped to Sports from Classic Hits “Superhits 105.3” in July 2014.
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Update 7/9: WJLT made to switch to Sports “ESPN Evansville” at 3pm today. Launching with the local afternoon show “Ford & O’Bryan” hosted by Jimmie Ford and Ryan O’Bryan, Program Director of sister CHR “106.1 Kiss-FM” WBKS. The duo have worked together broadcasting High School Football on sister News/Talk 1280 WGBF. The remainder of the new lineup will feature national programming from ESPN Radio. Original Report 5/27: Townsquare Media Classic Hits 105.3 WJLT Evansville, IN announced today it will flip to Sports utilizing ESPN Radio. WTVW reports that the change will take place on Wednesday, July 9 (Do they really mean Monday, June 9?). The entire airstaff: Dave Westrich, Julie Michaels, Johnny Kincaid, and Gavin Eddings will exit with t...[Read More]
Update 4/14: Over the course of the week a few more domains registered to WJLT’s Program Director have been made. Sunny1053.com could be another future identity for the station, while ClassicHits103.com and ClassicCountry106.com could be for use at Rock 103.1 WGBF-FM and CHR 106.1 WDKS, but have the looks of decoys to attempt to throw us off the scent. Original Report 4/7/11: Townsquare Media Classic Hits “Superhits 105.3” WJLT Evansville, IN will soon be rebranding or relaunching as “The Mix 105.3“. With South Central’s AC 104.1 WIKY dominating the local market, Townsquare should be looking to knock that station down a few shares and get sister Country 99.5 WKDQ to the top of the heap. Broadening the Classic Hits format towards AC could be one way to go...[Read More]