105.9 Phoenix

Univision Planning Phoenix Revamp?

With the July departure of Eddie ‘Piolin’ Soltelo wrecking havoc to the ratings of many of Univision’s Regional Mexican stations, the company has begun to take action to fix their damaged stations. The first action came in Austin, where the company revamped two of its stations in September. Now Univision looks as though it may be making a similar move in Phoenix based on the registrations of 1003ElSancho.com and 1059LaJefa.com. 105.9 is currently Regional Mexican “La Nueva 105.9” KHOT-FM Paradise Valley. Since the departure of Piolin, the station has seen the loss of almost half its audience as it dropped from a 3.6 share in the July PPM to 2.1 in October. In the same timeframe its two closest competitors have increased their audience shares. Entravision’...[Read More]