Following the closing of its purchase of Dix Communications cluster in Cumberland MD, Forever Media has begun bringing the stations in line with its corporate branding. Classic Rock “Go 106.1” WKGO Cumberland MD rebranded on Monday as “Rocky 106” under new WRQE call letters. No changes to the station’s airstaff accompanied the new name. Forever already uses the “Rocky” name on Classic Rockers in Altoona and Johnstown PA.
Dix Communications has sold their Cumberland, MD cluster to Forever Media for an undisclosed amount. Included in the sale are Country 105.3 WFRB-FM, Classic Rock “Go 106.1” WKGO, News/Talk 560 WFRB, and AC “105.7 The River” 1450 WTBO/105.7 W289BR. Dix had announced their intentions earlier this month to sell the Maryland stations and two non-core newspapers. Forever currently has 45 stations in Central and Western Pennsylvania and Wheeling, WV. Dix Communications also owns four stations in Gainesville/Ocala, FL and two in its home market of Wooster, OH. Forever Media, a Holidaysburg, PA based broadcasting company, has agreed to the purchase of WKGO (FM), WFRB-FM, WTBO-AM and WFRB (AM), as well as The River a Cumberland FM translator at 105.7. The transaction is pend...[Read More]