Update 4/1: WQCC has indeed relaunched as “Kicks 106.3“. Original Report 3/31: Mississippi Valley Broadcasters Country “CC 106.3” WQCC La Crosse, WI is promoting “Big Changes” coming to the station on Monday, April 1. The station’s site has been replaced with a banner stating “We’re Not Foolin’ Big Changes Are Coming Monday”. That change seems to be point to nothing more than a rebranding. Kicks1063.com is already live for a revamped Country format. WQCC is one of three Country stations targeting the La Crosse market along with Sparta-Tomah Broadcasting’s “Cow 97” WCOW-FM and Midwest Family Broadcasting’s “KQ98” KQYB.