As expected, iHeartMedia has completed the move of Country 106.5 WCTQ Sarasota FL to 92.1 and debuted Spanish CHR “Rumba 106.5” WLTQ-FM at 9am today. While located in their Sarasota cluster, iHeart is marketing the station as a Tampa outlet to compete against Beasley Media’s “Maxima 92.5” WYUU which is the only commercial Spanish FM in a market that is 16% hispanic. As we reported in mid-February, a Tampa based marketing company, S3 Media, registered the domains being used by the new station: 1065Rumba.com, 106Rumba.com, Rumba106.com, Rumba1065.com, and RumbaTampaBay.com. The new “Rumba 106.5” is positioning itself as “#1 Para Exitos y Musica Variada” which translates to “#1 For Hits and Music Variety”.
iHeartMedia Country 106.5 WCTQ Sarasota FL has moved to 92.1 replacing AC “92.1 The Coast” WLTQ-FM Venice. While currently simulcasting on both frequencies, WCTQ will revert to the frequency it was located on from 1997 until 1999. The move increases the station’s coverage in the southern portions of of the Sarasota-Bradenton market although increasing overlap with sister “Kix Country 92.9” WIKX Charlotte Harbor. What’s next for 106.5? A few weeks ago we reported on domain registrations made by a Tampa based marketing company for a possible “Rumba” branded Spanish language station. With the Tampa focus on those domains, it will be interesting to see how iHeartMedia gets around the marketing and selling ads for 106.5 as a Tampa focused station ...[Read More]