As Semisonic’s “Closing Time” concluded at 12pm, iHeartMedia (formerly Clear Channel) flipped Alternative “X106.7” WCGX Dublin, OH/Columbus to Urban “106.7 The Beat“. The move concedes the Alternative audience in Columbus to “CD102.5” WWCD and places the station in competition with Radio-One’s “Power 107.5” WCKX. In the August 2014 Nielsen Audio PPM ratings, WCGX’ 2.2 share was just a shade behind WWCD’s 2.3. WCKX was fifth overall in the market with a 5.3. New WZCB call letters have been applied for. The syndicated Breakfast Club will air in mornings. iHeartMedia intends to hire a local APD/Afternoon host and night host for the station.
In addition to your regularly occurring Translator Reports, which we will now be adding reports on other station relocation applications and permits. Queen Cities Broadcasting’s “La Mega 97.7” WOXY Mason, OH has lost the availability of its current tower location and has been granted a CP to relocate to a tower in Middletown, OH where it will operate with 2.7kW at 151.5 meters. From the new location the station will lose some coverage in the Cincinnati suburbs but gain additional coverage into Dayton. Clear Channel Alternative “X106.7” WCGX Dublin/Columbus, OH has applied to downgrade from a Class B1 to A while moving its tower location into Columbus proper. It will downgrade from 7.3kW at 180m to 3kW at 144m but will improve its coverage in Columbus proper an...[Read More]
Update 12/19: WCGX completed its evolution back to Alternative with the rebranding to “X106.7” taking place this evening. Original Report 12/15: While much of the attention in Columbus, OH has been on the drama surrounding Alternative “CD 102.5“, Clear Channel has slowly shifted 90s Hits “Gen X 106.7” WCGX towards Alternative over the past few months. All of the Rhythmic tracks have been removed, while adding many currents and recurrents in its place. WCGX had been Alternative as “Radio 106.7” WRXS prior to shifting to 90s Hits in June 2010. Now with the transition back complete musically, the next step appears to be a rebranding away from the “Gen X” portion of its name. Clear Channel registered X1067.com and X1067Columbus.com th...[Read More]
Update 12/13: As we expected last month, adult leaning Modern Rocker “Radio 106.7” debuted at 12pm with Elvis Costello’s “Radio Radio”. Update 12/6: Add one more domain to the list: sportstalk1067.com. We’ve also heard that the official format will launch Thursday, December 13 at 12pm. Update 11/21: All of the domains that were pointing to the staging site now have an “Under Construction” image appearing with one little caveat. The two spanish domains have the image stating “En Construccion”. All the domains are still pointing to the same server and either image can be accessed on any of the active domains. Original Post 11/12: Columbus, OH should see a new city-grade FM launch this week as 106.9 WMRN-FM Marion moves to 106.7 in D...[Read More]