After stunting as “Santa 106.9” for the second straight year, Brewer Media launched Soft AC “Easy 106.9” on W295BI Chattanooga/WPLZ-HD2. The revamped format is more contemporary than the Soft Oldies “Big Easy 106.9” format it replaces. The new format is meant to flank sister Classic Hits “Big 95.3” WPLZ Ooltewah against Bahakel AC “Sunny 92.3” WDEF-FM.
For the second year in a row Brewer Media is running All-Christmas branded as “Santa 106.9” to lead into a new format in Chattanooga. 106.9 W295BI Chattanooga/95.3 WPLZ-HD2 Ooltewah TN used the two months of Christmas music last year to flip from Country “Cat Country 106.9” to Soft Oldies “Big Easy 106.9“. The move makes it the second All-Christmas station in Chattanooga this year along with iHeartMedia’s Classic Country “96.1 The Legend” W241AF Rossville GA/WUSY-HD2. The station is directing its former audience to sister Classic Hits “Big 95.3” WPLZ.
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The Christmas stunting of “Santa 106.9” Chattanooga/WPLZ-HD2 Ooltewah TN has come to an end with the station flipping to Soft Oldies “Big Easy 106.9“. The new format extends the brand of sister Classic Hits “Big 95.3” WPLZ to a second station. The new format will focus on music from the late 1950’s through early 1980s. Original Report 11/2: After just seven months after moving Country “Cat Country” from 95.3 WPLZ Ooltewah TN to 106.9 W295BI Chattanooga/WPLZ-HD2, Brewer Media has flipped the station to Christmas music as “Santa 106.9“. We have been monitoring domain registrations made in late August for the station.
Classic Hits has returned to a full-powered signal in Chattanooga. With Classic Hits “Big 95.3” debuting on WPLZ Ooltewah, “Cat Country” shifted to 106.9 W295BI Chattanooga/WPLZ-HD2. The frequency swap restores Classic Hits to a full powered signal in Chattanooga for the first time since Cumulus flipped “107.9 Big-FM” WOGT to Nash Icon last October. W295BI had dropped its “Hippie Radio” branding in March. Sean McNally and Janice Colby’s “Mac & Cheez” morning show will remain on 95.3 WPLZ despite the format swap. Original Report 3/31: Brewer Media Classic Hits “Hippie Radio 106.9” W295BI Chattanooga/95.3 WPLZ-HD2 Oootewah, TN is undergoing an upheaval. The station is now identifying as “106.9 – Ch...[Read More]