106.9 Fredericton

Astral Preparing Revamps In Four Markets?

Astral Media has registered a number of domains hinting at format changes or rebrandings in four Canadian markets with registrations for Boom or Virgin Radio related domains. Starting in London, ON where we already know “Oldies 1410” CKSL will become Comedy “Funny 1410” on January 1. That move could lead to a shift from AC to Classic Hits at “EZ Rock 97.5” CIQM. Astral has registered Boom975.ca, VirginRadio975.com, and VirginRadio975.com. It had already registered Boom975.com this past May. Next up is Winnipeg, where incumbent CHR “Hot 103” CKMM Winnipeg has received a direct threat from Evanov’s “Energy 106.1” CHWE. To retaliate, it appears the station will join its sisters in Vancouver, Calgary, Edmonton, Toronto, and Mont...[Read More]