Delta Media has expanded Classic Country “Mustang 87.7” KXKW-LP Lafayette, LA to an additional signal. Sister Hot AC “Mix 107.1” KOGM Opelousas has dropped its format to simulcast KXKW-LP. The simulcast doesn’t do much to extend the coverage are of Mustang, however with the LPTV analog shutdown coming next year, it allows the format to transition to a traditional radio frequency. KXKW-LP registered a 0.8 share in the Spring 2014 Nielsen Audio ratings, while KOGM did not subscribe. The end of “Mix 107.1” makes two Lafayette area stations to drop their format today, along with “Rock 93.7” KRDJ.
Update 6/12: KOGM made the shift to Hot AC “Mix 107.1” at 12am this morning. The format positions Mix directly in-between Cumulus CHR 94.5 KSMB and Townsquare Media AC 99.9 KTDY. The station has picked up the syndicated Kidd Kraddick for mornings followed by Hope Ford in middays and T.J. in afternoons. Original Report 5/31: While we await the shift of Classic Rock “Snap 103.7” KLWB-FM to Sports, Delta Media Corporation is preparing another format change in Lafayette, LA. Classic Hits “Kool 107.1” KOGM Opelousas, LA will soon shift to Hot AC “Mix 107.1“. Mix1071FM.com was registered anonymously on May 23 by the same registrar used to register 1037TheGame.com. A Twitter account has been created at @Mix1071 with the logo seen above as well as ph...[Read More]