107.3 Palm Springs

KWXY Gives Way To 107.3 Mod-FM Palm Springs

Alpha Media has relaunched Standards “Legend 107.3” K297BO Palm Springs/KDES-HD2 as “107.3 Mod-FM” as the station completes its breakaway from 1340 KWXY Cathedral City. Alpha had acquired programming rights to the translator as part of its purchase of KDES and 100.5 KPSI from RR Broadcasting in August. RR retained KWXY and its two other AM stations in the market and is now carrying Talk programming on 1340. The new “Mod-FM” is positioning as “Great Standards From Yesterday To Today” while removing any remaining instrumentals from the playlist. With the recent format changes made by Alpha to the former 98.5 KDES to Country and 103.9 K280CV to Sports, Alpha has consolidated the Gold based stations they operate in the market from four to two: K2...[Read More]

Alpha Media Adds Two More In Palm Springs

The purchase of KDES-FM and KPSI-FM has been filed with the FCC with a sale price of $3 million. Alpha has begun operating the stations via LMA, which also includes 107.3 K297BO Palm Springs, which currently is Soft AC/Standards “Legend 107.3” rebroadcasting RR’s 1340 KWXY. Original Report 8/17: Alpha Media continues its rapid growth with the acquisition of Classic Hits 98.5 KDES-FM Cathedral City and Hot AC “Mix 100.5” KPSI-FM Palm Springs from RR Broadcasting for an undisclosed amount. The two stations will join the cluster that Alpha is currently LMA’ing and awaiting to close on the purchase of from Morris Communications. Those stations are News/Talk “K-News 94.3” 970 KNWZ Coachella/1140 KNWQ Palm Springs/1250 KNWH Yucca Valley/94.3 K232CX Desert Hot ...[Read More]

KWXY Returns To FM

Update 6/12: KWXY signed-on their FM translator on Wednesday. With the addition of K297BO Palm Springs, the station is now positioning itself as “107.3 KWXY – The Sound Of Palm Springs“. Original Report 4/7: One of the last remaining Beautiful Music stations in the country will be returning to the FM band. R&R Radio’s 1340 KWXY Cathedral City will be launching a simulcast on 107.3 K297BO Palm Springs via 98.5 KDES-HD2. KWXY had been operating on 98.5 until February 2010 when a market shuffle caused by the move of then 104.7 KDES into the Riverside/San Bernardino market banished the station to 1340. Ahead of the move the station has let go of PD/Morning Host Ford Michaels and afternoon host John O. K297BO will operate with 250 watts at 181 meters covering the bul...[Read More]