iHeartMedia has flipped CHR “107.3 Kiss-FM” WRGV Pensacola FL to Urban “107.3 The Beat“. WRGV assumes the programming and branding of 100.3 W262BL/99.9 WMXC-HD2 Mobile AL as the station covers both markets. W262BL registered a 1.5 share in the Mobile market in the Summer 2017 Nielsen Audio ratings, while Cumulus Media’s competing Urban 92.9 WBLX was second overall with a 11.2 share. WRGV registered a 2.5 share in the Spring 2017 ratings in the Pensacola market and now leaves Cumulus’ 97.5 WABD Mobile as the only CHR in either market.
As we first hinted in Friday’s Daily Domains report, iHeartMedia has relaunched CHR “107.3 Hit Music Now” WRGV Pensacola, FL as “107.3 Kiss-FM“. The station, which serves both the Pensacola and Mobile, AL markets is trailing Cumulus’ 97.5 WABD Mobile in both markets. No changes to the airstaff which includes the syndicated Elvis Duran in mornings, Reid in middays and Matt McCoy in afternoons. Pardon our dust, but it's time to announce a new name for us! You'll still hear your favorites like weekday mornings with Elvis Duran Show, and afternoons with Matt McCoy and Gossip Greg. In fact, Elvis wants to take just a moment and tell you all what's up! Like we said, new look – same great taste! Posted by 1073 KISS FM on Sunday, July 19, 2015
Update 9/2: 100.7 WJLQ did indeed make the shift to 80s/90s “Journey 100” at 1pm. Not to be outdone, Clear Channel Rhythmic AC “107.3 The Groove” completed its shift to CHR by rebranding as “107.3 Hit Music Now”. Update 9/1: It looks as though WJLQ will be the next to join Cumulus’ Journey brand. Journey100FM.com was registered by Cumulus last week. Original Report 8/31: Cumulus CHR “i100” 100.7 WJLQ Pensacola, FL has dropped its format and is now stunting with TV theme songs. The station will launch a new format on Friday, September 2 at 1:00pm. More info as it comes available.