With the move of its Classic Hits programming to the 96.9 translator last week, Clear Channel’s 107.5 WBBI Endwell/Binghamton, NY has returned to its original identity. At midnight WBBI shifted to Country as “New Country B107.5“. The station previously used the “B107.5” identity with a Country format from the time it signed-on in 1998 until 2003. The new format returns the station to direct competition with Townsquare Media’s “98.1 The Hawk” WHWK. WBBI is promoting at least 10 commercial free hours daily.
Update 4/15: At midnight, WBBI dropped the Classic Hits format and shifted to Country “B107.5” Update 4/11: The 96.9 translator has signed-on branded as “Oldies 96.9“. The translator is rebroadcasting the former “Real Oldies 680” WINR. “Big 107.5” WBBI is currently simulcasting the duo as well to begin the process of redirecting the audience to the new signal. While the new station website is not yet live, the “Oldies 96.9” Facebook page is promoting that they’re almost there with a graphic promoting Friday, April 12. Original Report 4/4: Clear Channel is preparing to move Classic Hits “Big 107.5” WBBI Endwell/Binghamton, NY to a new dial position. As first reported by Northeast Radio Watch, WBBI has begun tellin...[Read More]