Eddie “Piolin” Sotelo expands his syndication footprint with new affiliates in Dallas and Houston. In Dallas, the show will air in middays from 10am to 2pm on CBS Regional Mexican “La Grande 107.5” KMVK. The show will be localized with inserts by former KMVK night host Pelos Parados. El Bolillo will move from middays to nights. Latino Broadcasting Corportation’s “La Mejor 104.5” K283CH/KTBZ-HD2 Houston will add Piolin for mornings airing live from 8am to 12pm. K283CH launched last September with 99 watts from downtown Houston. Piolin was previously heard in both markets when employed by Univision. His current program is distributed by Alliance Radio Networks. Latino Broadcasting Corporation (LBC), a radio company serving the Houston Hispanic market, announced ...[Read More]
CBS Spanish CHR “Mega 107.5” KMVK Dallas has flipped to Regional Mexican “La Grande 107.5“. Edgar ‘Shoboy’ Sotelo will remain in mornings with the new format. Pelos Parados joins for afternoons under PD Jimmy Gonzalez. KMVK registered 17th in the market with a 2.3 share in the June 2013 PPM monthly well behind Univision’s Regional Mexican “La Que Buena 94.1” KLNO which was third overall with a 4.8.
Was Clear Channel’s rebranding of 102.9 KDMX Dallas to “102.9 Now” on Friday in order to protect itself from a coming entry into the local CHR wars by CBS? CBS today has registered a trio of domains via MarkMonitor for potential use in Dallas. AMPRadioDFW.com, AmpRadio1053.com, and 1075AmpRadio.com. There are pros and cons for both frequencies. Sports “105.3 The Fan” KRLD-FM is currently the lowest rated full coverage FM in the market with a mere 1.2 share, however it is the flagship station for the Dallas Cowboys and part of CBS’ growing FM Sports portfolio. Spanish CHR “Mega 107.5” KMVK is does much better with a 2.8, but its 16.5kW class C1 signal has deficiencies in the northern reaches of the Dallas/Fort Worth market when compared to 105...[Read More]
At 1:00pm CST, CBS Radio flipped Rhythmic AC “Movin 107.5” KMVK Dallas to Spanish Hot AC as “Mega 107.5“. Core artists on the new station include Shakira, Juanes, Marc Anthony, and Paulina Rubio. Mega is launching with the usual 10,000 songs in a row stunt.