107.7 Seattle

KNDD Adds Two Minute Promise

Entercom Alternative “107.7 The End” KNDD Seattle has revamped its identity as it launches as “2 Minute Promise” to never have commercial breaks longer than 120 seconds. The station will have more frequency stopsets, but promises to have a spotload half as long as the rest of the commercial music stations in Seattle, while playing more music. KNDD is not the first station to hype shorter stopsets, but one of the first to follow in the path of streaming services such as Pandora and ITunesRadio that have short commercial breaks on consistent basis. As part of the revamp, which also includes a new logo for the station, KNDD is placing additional emphasis on its #NewMusicDiscovery program to introduce new songs to its playlist. Entercom’s 107.7 The End, whose groundbrea...[Read More]