107.9 Dallas

La Jefa and Latino Mix Swap Frequencies In Dallas

The move of KFZO to 99.1 was a straight swap. With “La Jefa” moving from 107.9 to 99.1, Spanish CHR “Latino Mix” KDXX went the other direction moving to 107.9 while retaining its simulcast on 107.1 KESS Benbrook/Fort Worth. Original Report 2/17: Univision is preparing its semi-regular swap of formats with its Dallas rimshot FMs. Regional Mexican “La Jefa” will move from 107.9 Lewisville to 99.1 Denton on Thursday, February 18 at 3:00pm. The KFZO call letters have already moved to 99.1 with KDXX going to opposite direction to 107.9. 99.1 is currently Spanish CHR “Latino Mix” in simulcast with 107.1 KESS Benbrook/Fort Worth. No announcement has been made yet on whether that format will remain on the 107.1/107.9 signals or if a new format will a...[Read More]

Univision Shuffles Dallas Signals

In response to CBS shifting 107.5 KMVK from Spanish CHR to Regional Mexican on Friday, Univision has countered by shuffling programming on a few of its Dallas market stations. Regional Mexican “La Jefa” moves from 107.1 KFZO Benbrook to 107.9 KESS-FM Lewisville. This marks the second frequency change for the format, which moved from 99.1 to 107.1 in June 2012. The 107.1 signal is now simulcasting Spanish AC “Maxima 99.1” KDXX Denton. The moves displace Rhyhtmic CHR “Hot 107.9” off the air just two months after its debut. Unaffected by the changes are Regional Mexican “La Que Buena 94.1” KLNO Fort Worth and Spanish News/Talk “Univision America 1270” KFLC Fort Worth. INSTANT INSIGHT: The moves should allow “Maxima 99.1/107.1&#...[Read More]

Is Your Station’s Existence A State Secret?

Two weeks ago, on Friday, May 17, Univision relaunched 107.9 KESS Dallas as “Hot 107.9“. As we mentioned in the report when the change took place, the station’s Facebook banner included the URL HotInDallas.com. At the time of the flip, the domain name was still available for registration but was quickly scooped up by a reader of our site unaffiliated with the station. Despite the fact that MyHot1079.com was registered by a Univision employee prior to the flip, and thirty additional domains were later registered by Univision corporate NOT a single one currently points to the website of the station which remains at RadioH2ODallas.Univision.com. Nowhere on the Facebook page, which was properly renamed as opposed to having a new one created is there another link to the main w...[Read More]

H2O Dallas Becomes Hot 107.9

Update 5/17: KESS completed its shift to Rhythmic CHR as it rebranded as “Hot 107.9” at noon today. The station is promoting “The 107 Days Of Summer“. After taking a few hours after launch to even get a new logo on its social media profile, the page is now highlighting a HotInDFW.com domain. As of this writing the domain name is still available for registration. Original Report 5/9: Less than a year after launching the “H2O Radio” brand in Dallas with the potential to expand elsewhere, Univision appears ready to transition 107.9 KESS-FM Lewisville/Dallas to a more traditional radio brand. MyHot1079.com was registered on Wednesday by Marco Arias, Program Director of Univision’s Rhythmic CHR “98.5 The Beat” KBBT and Spanish Urban “L...[Read More]

Univision Launches “Radio H2O” 107.9 Dallas

Univision has flipped Spanish Oldies “Recuerdo 107.9” KESS Lewisville/Dallas has flipped to Hispanic CHR “Radio H2O“. The flip looks like it took place at 12:30pm local time. The music so far is predominantly English with a few Spanish songs mixed in. The station is branding itself with H20 standing for “Hispanic 2.0”. Univision recently ran an “H20 Music Festival” in Dallas featuring a mix of English and Spanish artists including Juanes, Snoop Dogg, Gym Class Heroes, Weezer, Paulina Rubio, Tiesto and Damian Marley. A similar festival will be held in Los Angeles in August. Is this the first of many similar Radio H20’s? Univision has registered domains for every market is currently operates stations such as: RadioH20Chicago.com, RadioH20...[Read More]