Univision has flipped Bilingual Rhythmic CHR “Latino Mix 107.9” KLLE North Fork/Fresno to Regional Mexican “Zona MX“. KLLE joins Univision sisters KSCA Los Angeles and KISF Las Vegas in utilizing the “Zona MX” identity that had launched on those stations in March. At that time Univision had registered ZonaMX921.com for 92.1 KOND Clovis/Fresno. That station is still running its older skewing Regional Mexican format as “92.1 Fresno“. KLLE rimshots Fresno from the northeast and registered a 1.2 share in the Winter 2016 Nielsen Audio ratings.
Univision continues to roll out simplified branding at many of its stations nationwide. Following a graphical adjustment at all of their stations last fall to coincide with the launch of the Uforia music app, seven of Univision’s Spanish CHR’s and Hot AC’s are dropping their name in favor of just the frequency. The stations that have dropped their branding are: Chicago: “Maxima 93.5/103.1” WVIX Joliet/WVIV Highland Park Dallas: “Maxima 99.1” KDXX Denton/107.1 KESS-FM Benbrook Fresno: “KLLE 107.9” KLLE North Fork Houston “Tu Musica 104.9” KAMA-FM Deer Park Las Vegas: “La Kalle 99.3” KRGT Indian Springs Phoenix: “La Kalle 100.3” KQMR Globe/105.3 KHOV Wickenburg San Antonio: “La Kalle 95.1” K...[Read More]