107.9 Philadelphia

Boom 103.9 Philadelphia Segues To Urban Hot AC On New Frequency

Along with the frequency swap, Radio-One shifted what was Classic Hip-Hop “Boom 107.9” WPHI-FM to what can best be described as Urban Hot AC when it made its move to 103.9 today. The Classic Hip-Hop is limited to a few songs per hour with the remainder of the playlist consisting of currents and recurrents. The station is now positioning as “Tri-State’s Home For Hip-Hop, R&B and Throwbacks” while running jockless outside of Ed Lover’s syndicated morning show. Boom 103.9 in the 2:00pm hour today consisted of: Kanye West – Father Stretch My Hands Part 1 Fat Joe/Remy Ma/French Montana – All The Way Up Chris Brown – Grass Ain’t Greener Lloyd – True Black Rob – Whoa Usher ft. Young Thug – No Limit DJ Drama ft. Chr...[Read More]

Reach Media To Launch Syndicated Ed Lover Morning Show

Radio-One’s Reach Media will launch a new syndicated morning show for Classic Hip-Hop stations. “The Ed Lover Show” hosted by former WQHT/WWPR New York and “Yo MTV Raps” co-host Ed Lover and current “Boom 107.9” WPHI Philadelphia morning host Monie Love will debut on Monday, January 11 with WPHI serving as the first affiliate. Airing live from 6-10am Eastern weekdays, Reach Media describes the show as “featuring classic hip hop music, celebrity interviews from the hottest artists and influencers plus features that connect with a generation of urban trendsetters”. Radio One Radio Group CEO David Kantor stated, “Ed and Monie represent the spirit of the throwback hip hop experience. Their personalities and styles make them the perfect voic...[Read More]

Hot 107.9 Philadelphia Goes Boom With Classic Hip-Hop

Update 8:30pm: WPHI made its flip to Classic Hip-Hop “Boom 107.9” around 7:00pm tonight. Positioning it as “Throwback Hip-Hop”, the station is identifying Jay Z, Biggie, 2Pac, Dr. Dre, Missy Elliott, and The Roots as core artists. Radio-One VP/Programming Colby Colb is serving as imaging voice for Boom. Original Report 11/6 3:00pm: A change appears on its way to Radio-One Urban “Hot 107.9” WPHI Pennsauken/Philadelphia. As the station let go of its airstaff including morning hosts Laiya St. Clair and Shamara today, registrations for BoomPhilly.com and Boom1079Philly.com were made by Radio-One’s regular domain registrar this afternoon. Boom would seem to indicate the launch of another Classic Hip-Hop station for the company along the lines of “...[Read More]

Hot 107.9 Philadelphia Debuts

Update 9/8: Radio-One finally debuted Urban “Hot 107.9” today at 5pm. The syndicated Rickey Smiley will be heard in mornings from 6 to 10am. Listen to the debut of Hot 107.9 at FormatChange.com. Update 9/6: As 107.9 get closer to unveiling its permanent format, the stunting has shifted from a Michael Vick takeover to syndicated morning host Rickey Smiley in order to introduce him to the market. Original Report 9/2: As Radio-One completes the move of WRNB Philadelphia to the 100.3 signal, 107.9 WPHI has now begun stunting as “Mike Vick Radio“. The station is featuring music supposedly chosen by Vick, the controversial Quarterback of the Philadelphia Eagles, interspersed with soundbites of his. As we have previously reported, the station is expected to become Urban &#...[Read More]

107.9 WRNB Philadelphia To Move To 100.3 On September 1

Update 9/1: The first half of the shift is complete. 100.3 began simulcasting 107.9 WRNB at 12:00am. The call letters have been swapped, with 100.3 now WRNB Media and 107.9 now WPHI-FM Pennsauken. Update 8/30: Radio-One adds what look like two decoy domains with 1079PhillyRocks.com and 1079News.com. Original Report 8/25: Radio-One has announced that Urban AC “107.9 R&B” WRNB Philadelphia will move to 100.3 on Thursday, September 1. 107.9’s programming will move completely intact to 100.3 including Tom Joyner in mornings. This shift will transfer the WRNB programming from the Class A signal licensed to Pennsauken, NJ where it operates with 780 watts at 906 feet to 100.3’s directional Class B. The latter is licensed to Media, PA with 17kW at 863 feet. The station...[Read More]