Midwest Family Broadcasting has flipped “Oldies 1150” WEAQ Chippewa Falls/Eau Claire WI to Rhythmic CHR “95.9 Jamz” with the launch of 95.9 W240DC Chippewa Falls. Running jockless, the station is promoting itself as “non-stop music without all the talk” with core artists including Bruno Mars, Drake, The Weeknd, Rihanna, The Chainsmokers, and Ariana Grande. The new Jamz format will flank sister Hot AC “I94” 94.1 WIAL against iHeartMedia CHR “Z100” 100.7 WBIZ-FM. It will also intend to protect Midwest Family Country 104.5 WAXX‘s overall market lead against second ranked WBIZ-FM.
Following its sales of its Lima, OH and Santa Rosa, CA clusters earlier this month, Maverick Media concludes its exit from the radio industry with the announced sale of its Eau Claire, WI and Rockford, IL stations to Midwest Family Broadcasting. The $15.5 Million purchase includes a total of ten stations and a translator. Midwest Family will begin operating the stations via LMA on May 1. In addition to the newly acquired clusters, Midwest Family Broadcasting operates stations in La Crosse WI, Madison WI, Springfield IL, Springfield MO and St. Joseph/Benton Harbor, MI. The stations included in the sale are: News/Talk 790 WAYY, Sports “ESPN 1150” WEAQ, Rock “92.9 The Big Cheese” WECL, Hot AC “I94” WIAL, Variety Hits “99.9 Bob-FM” WDRK, and Coun...[Read More]