1230 Columbia SC

WOIC To Become ESPN Columbia

L&L Broadcasting is returning ESPN Radio to Columbia, SC. 1230 WOIC will drop its mix of local and brokered Talk on January 1 for Sports “ESPN Columbia“. WOIC had previously carried ESPN programming from 2003 until 2005 when the programming was moved to then sister 93.1 WZMJ. The network programming has been unavailable in Columbia since 93.1 WZMJ was spun-off to Lake Murray Communications in July 2012. COLUMBIA, S.C., Dec. 27, 2013—Today it was announced that after nearly 17 months, ESPN Radio will once again be heard over the airwaves of Columbia, S.C. The new location will be 1230 kHz on the AM dial beginning Jan. 1, 2014. As part of the launch, the station will carry a double header of New Year’s Day bowl games, including the Capital One Bowl where the South Carolina G...[Read More]

L&L Broadcasting Expands To Columbia, SC

Two months after acquiring YMF Media’s Jackson, MS cluster, L&L Broadcasting has agreed to purchase YMF’s five stations in Columbia, SC for $13 Million. The stations involved are “Rock 93.5” WARQ, Urban AC “The Big DM” 101.3 WWDM, Classic Rock “Fox 102.3” WMFX, Urban “Hot 103.9” WHXT, and News/Talk 1230 WOIC. L&L will begin operating the stations immediately via LMA. Once all its current sales close, YMF will be left with just Urban AC 107.5 WBLS and Gospel 1190 WBLS New York.

What’s Happening With YMF Media?

Two recent developments have us wondering if Yucaipa Investments and Magic Johnson are winding down their YMF Media holdings. YMF has sold their brokered Chinese 1400 KVTO Berkeley/San Francisco and brokered Vietnamese 1430 KVVN Santa Clara/San Jose to Pham Radio Communication for $6 Million. Earlier this week Tom Taylor reported in his daily Tom Taylor Now newsletter that Larry Wilson’s L&L Broadcasting has signed a letter of intent to acquire YMF’s Columbia, SC and Jackson, MS stations. YMF owns five stations in Columbia and six in Jackson. Those deals would leave YMF with just a pair of stations. Urban AC 107.5 WBLS and Gospel 1190 WLIB New York. YMF Media was formed in 2011 by Ron Burkle’s Yucaipa Companies and Magic Johnson’s Johnson Capital Investment to ...[Read More]

Lake Debuts Near Columbia, SC

Correction: ESPN Radio has not moved to 1230 WOIC, rather 93.1’s brokered afternoon show “The Zone” has moved to 1230. The State reports that ESPN is currently searching for a new Columbia market affiliate. Update 7/30: 93.1 WZMJ dropped ESPN Radio for Variety Hits “Z93 The Lake” on Saturday as Lake Murray Communications began operating the station. Concurrently, new sister 107.9 WLXM-LP shifts to Christian programming. Original Report 7/26: As Lake Murray Communications prepares to close on its purchase of “ESPN 93.1” WZMJ Batesburg/Columbia SC from the remnants of Inner City Broadcasting, its successor YMF Media is making room for the Sports format elsewhere in its cluster. The company announced on its Facebook page earlier this week that the for...[Read More]