1230 Columbus

WYTS Brings Classic Hip-Hop Back To Columbus

iHeartMedia’s 1230 WYTS/105.3 W287CP Columbus OH is now on its third format and fourth identity of the 2017 calendar year. After Urban One dropped Classic Hip-Hop “Boom 106.3” from WBMO London OH last week, iHeartMedia has quickly filled the opening by flipping Urban AC “Kiss 105.3” 1230 WYTS/105.3 W287CP to the format as “Throwback 105.3“. WYTS registered a 0.2 share in the November Nielsen Audio ratings as it attempted to go up against Urban One’s “Magic 95.5” WXMG. The station began 2017 as Sports “Fox Sports Columbus” before flipping to Urban AC in February. At the end of March the station rebranded from “Vibe 105.3” to “Kiss 105.3” as River Radio Ministries Christian CHR “Vibe Radio HD” 104...[Read More]

Vibe Conflict Leads To WYTS Rebranding As Kiss 105.3

A little over a month after launching as Urban AC “Vibe 105.3“, iHeartMedia’s 1230 WYTS/W287CP Columbus OH has rebranded as “Kiss 105.3“. No other changes accompanied the renaming. While not confirmed it appears the new name was caused by a conflict caused by the prior use of the “Vibe” brand by River Radio Ministries Christian CHR “Vibe Radio HD” 104.9 WCVO-HD2 Gahanna/Columbus.

Urban AC Vibe 105.3 Debuts In Columbus

As first mentioned in our 2/17 Daily Domains, iHeartMedia has flipped “Fox Sports 105.3” 1230 WYTS/W287CP Columbus OH to Urban AC “Vibe 105.3“. Positioned as “Columbus’ R&B And Throwbacks”, the new format takes on Radio-One Urban AC “Magic 95.5” WXMG Lancaster. Michael Eiland, APD/MD of sister Variety Hits “93.3 The Bus” WODC, will host mornings on The Vibe. The remainder of the day will feature Premium Choice hosts including “V103” WVAZ Chicago afternoon host Joe Soto in middays and “V101.5” WSOL-FM Jacksonville midday host middayer Jo-Jo in afternoons. The Sports format on 1230 WYTS/105.3 W287CP became redundant with the launch of “105.7 The Zone” WXZX in November 2016.