iHeartMedia continued its total shake-up of its Sarasota FL cluster with the launch of News/Talk “Newsradio 1320” WFLG Venice (formerly WDDV). The station takes the place of half of the Soft Oldies “Sunny” simulcast that remains on 1450 WSDV Sarasota. Since the start of 2016, iHeart has changed over its entire Sarasota cluster. Active Rock “105.9 The Buzz” WTZB relaunched as Classic Rock “Z105“, AC “92.1 The Coast” WLTQ-FM was shut-down as Country 106.5 WCTQ moved to 92.1 and Spanish Tropical “Rumba 106.5” WRUB targeting Tampa was launched.
Clear Channel has relaunched Soft AC/Oldies “Dove Radio” 1450 WSDV Sarasota/1320 WDDV Venice, FL as “Sunny 1450/1320“. The Dove brand had been fractured between two companies on Florida’s Gulf Coast since 1999, when Clear Channel spun-off 105.5 WDUV Tampa to Cox. Clear Channel continued operating the Dove brand in the Sarasota market first on 92.1 and later the 1450/1320 pair. The New Year’s rebranding as “Sunny” ends that.