Over the past two weeks, Midwest Family Broadcasting has registered domains for multiple possible flips in the Rockford IL market. The first potential shoe dropped today as the company confirmed Spanish CHR “La Movida 1330” WNTA will flip to Sports “Sports Fan 1330” on August 1. The new station will utilize programming from Fox Sports Radio and the regionally syndicated Bill Michaels Show based at Entercom Sports “105.7 The Fan” 1250 WSSP Milwaukee. WNTA will also carry local high school sports, University of Wisconsin and Chicago Bears football.
Midwest Family Broadcasting is making its first major change at its recently acquired Rockford, IL cluster. Comedy “Funny 1330” WNTA will shift to Spanish “La Movida” on Monday, June 10. The new format will duplicate the programming of new sister 1480 WLMV Madison, WI. “La Movida” consists of a mix of Spanish language News/Talk and musical genres. It replaces the less than year old Comedy format that debuted last July. Midwest Family Broadcasting acquired WNTA along with all of Maverick Media’s Rockford and Eau Claire stations in April for $15.5 Million. In addition to WNTA, its Rockford cluster consists of Variety Hits “95.3 Bob-FM” WRTB, News/Talk “100.5 NTA-FM” W263BJ, AC “B103” 103.1 WGFB, and Rock “X10...[Read More]
Following its sales of its Lima, OH and Santa Rosa, CA clusters earlier this month, Maverick Media concludes its exit from the radio industry with the announced sale of its Eau Claire, WI and Rockford, IL stations to Midwest Family Broadcasting. The $15.5 Million purchase includes a total of ten stations and a translator. Midwest Family will begin operating the stations via LMA on May 1. In addition to the newly acquired clusters, Midwest Family Broadcasting operates stations in La Crosse WI, Madison WI, Springfield IL, Springfield MO and St. Joseph/Benton Harbor, MI. The stations included in the sale are: News/Talk 790 WAYY, Sports “ESPN 1150” WEAQ, Rock “92.9 The Big Cheese” WECL, Hot AC “I94” WIAL, Variety Hits “99.9 Bob-FM” WDRK, and Coun...[Read More]
Maverick Media News/Talk 1330 WNTA Rockford, IL has begun simulcasting on 100.5 W263BJ Loves Park bringing the station’s programming to FM. With the addition of the FM translator, the station has rebranded as “100.5 NTA-FM” completely downplaying the AM frequency. Maverick acquired the translator in July from Edgewater Broadcasting and subsequently moved it from Beloit, WI and upgraded it from 4 to 230 watts. The FM launched at 11:11am on 11/11/2011. Maverick is also shuffling the morning shows at its three FM’s in Rockford. The syndicated Bob & Tom slide from Active Rock “X 104.9” WXRX to Variety Hits “95.3 Bob-FM” WRTB. Stone & Double T slide from afternoons to mornings at WXRX, while Sean Henry moves from afternoons to fill the v...[Read More]