1340 Poughkeepsie

WALL Returns To Classic Hits

Neversink Media completed its relaunch of 1340 WALL Middletown NY and three translators serving the Hudson Valley this morning. After acquiring WALL in a swap with Townsquare Media for a translator earlier this year, the station relaunched this morning with Classic Hits positioned as “Orange County & The Hudson Valley’s Hometown Station”. The station is also heard on 94.1 W231BP Chester/Newburgh, 94.9 W235BI Middletown, and 105.7 W289BE Ellenville, which are all fed from Townsquare’s 101.5 WPDH-HD2 Poughkeepsie. WALL and former sister 1390 WEOK Poughkeepsie had been programmed with Oldies until earlier this year. Longtime Hudson Valley personality Mark West will host mornings for the station with Jim Frey in afternoons. The stations had been temporarily simulca...[Read More]

WALL/WEOK Flip To Regional Mexican

Townsquare Media has flipped “True Oldies 1340/1390” WALL Middletown/WEOK Poughkeepsie, NY to Regional Mexican “Fierro“. The format gives the Hudson Valley and Poughkeepsie markets its only full time commercial Spanish language station with the market being 20% Hispanic. The WALL portion of the simulcast will continue to breakaway from 6-10am weekdays for the brokered Oldies morning show hosted by Mark West at least through March. In explaining the reason for the format change Jason Finkelberg, the Market President for Townsquare Media told the Times Herald-Record that with a 0.0 share of the ratings Townsquare decided to try something different. Townsquare Media of the Hudson Valley is proud to announce the launch of Fierro, a 24-hour, seven-day-a-week lineup of Re...[Read More]