Saga Communications continues its roll-out of its “Pure Oldies” brand as it has launched the format on 101.3 W267BA/WQPO-HD2 Harrisonburg VA this morning. “Pure Oldies 101.3” becomes Saga’s seventh station utilizing that format and brand joining stations in Asheville, Champaign, Des Moines, Hilton Head, Ithaca, and Springfield IL and domain registrations pointing to more coming. The simulcast of Sports “ESPN Harrisonburg” 1360 WHBG moves to new sign-on 106.9 W295CP Harrisonburg. This is the second new translator format launch for Saga Harrisonburg in recent weeks as the company launched Soft AC “EZ 100.1” W261CV/WQPO-HD3 earlier this month.
Saga Communications has agreed to purchase VerStandig Broadcasting’s five stations and one translator in Harrisonburg, VA market for an undisclosed amount. The five stations are AC “Fresh 96.1” WJDV Broadway, CHR “Q101” 100.7 WQPO Harrisonburg, Rock “105.1 Bob” WTGD Bridgewater, News/Talk 550 WSVA/92.1 W221CF Harrisonburg, and Sports “ESPN 1360” WHBG Harrisonburg. VerStandig retains its four station in the Hagerstown, MD market. For Saga the Harrisonburg cluster becomes its third in Virginia joining Norfolk and adjacent Charlottesville holdings. Saga Communications, Inc. (NYSE MKT: SGA) announced today that it has entered into an agreement to purchase the assets of WSVA-AM, WHBG-AM, WQPO-FM, WJDV-FM, and WTGD-FM from the VerStandig fami...[Read More]