1390 Poughkeepsie

WALL/WEOK Flip To Regional Mexican

Townsquare Media has flipped “True Oldies 1340/1390” WALL Middletown/WEOK Poughkeepsie, NY to Regional Mexican “Fierro“. The format gives the Hudson Valley and Poughkeepsie markets its only full time commercial Spanish language station with the market being 20% Hispanic. The WALL portion of the simulcast will continue to breakaway from 6-10am weekdays for the brokered Oldies morning show hosted by Mark West at least through March. In explaining the reason for the format change Jason Finkelberg, the Market President for Townsquare Media told the Times Herald-Record that with a 0.0 share of the ratings Townsquare decided to try something different. Townsquare Media of the Hudson Valley is proud to announce the launch of Fierro, a 24-hour, seven-day-a-week lineup of Re...[Read More]