A battle that started in Philadelphia a couple of years ago is blowing up into a multiple market war between competing Spanish CHR formats and a baffling FCC filing. Victor ‘VJ Mar’ Martinez, who took over operations of “La Ola” 1400 WEST/99.5 W258BM Easton/1600 WHOL Allentown and relaunched it as “Mega 99.5” at the end of 2016, has expanded his station to the neighboring Reading market via American FM Associates’ 92.9 W225CF Reading and Cumulus’ 100.7 WLEV-HD2 Allentown. “Mega 92.9/99.5” gives Reading its second Spanish CHR to go along with iHeartMedia’s “Rumba 1340/92.3” WRAW Reading/92.3 W222BY Laureldale. It will soon gain a third. Quilvio Perdomo’s Radio Sharon Foundation has launched “Latina 92....[Read More]
Lehigh Valley Broadcasting Association Spanish Tropical “La Ola Radio” 1400 WEST/99.5 W258BM Easton/1600 WHOL Allentown PA relaunched on New Years Day as “Mega 99.5“. The change comes as Hispanic Radio Broadcasting LLC led by Victor ‘VJ Mar’ Martinez takes over operations of the station. Martinez, who most recently served as Program Director of “El Zol 1340” WHAT Philadelphia, will serve as morning host as well.